In Simon's presentation to the Informal Network of DACDevelopment Assistance Committee (of the OECD) Development Communicators - Annual Meeting 2009 he did the following things:

1. Drew some connections between the Think - Tanks world and the communicators world, around the theme of policy entrepreneurship;
2. Discussed how the development challenge and narrative is changing, post crisis and in the face of climate change and other new issues;
3. Identified five paradoxes facing communications in that context; and
4. Proposed some guiding principles, in the form of a ten point programme.